The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Lee masPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lee masPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Lee masCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lee masDivided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...
Lee masIn times of fierce competition in business-to-business markets strong and economically sound business relationships with ...
Lee masThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Lee masFeaturing examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Lee masOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Lee masMany people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Lee masWith this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...
Lee masExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Lee masThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Lee masA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lee masProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Lee mas